Projects
Welcome to my General Portfolio! My name is Suyin Li, and I'm a 2024 graduate of Baruch College with a bachelor's degree in business administration. I am passionate about creating digital marketing content. Although I have yet to have direct experience in the marketing industry, my college career has prepared me to step into the field. Here are a few projects I have worked on during my college career:
Kopitiam Digital Marketing Proposal
Group Project
A proposal was created to provide suggestions to the cafe, Kopitiam, on how to enhance its brand awareness and reach higher success through digital marketing strategies. The cafe was researched to understand its business model, target markets, strengths, weaknesses, opportunities, and threats. The team then developed SEO (Search Engine Optimization), search advertising, and social media advertising tactics that would help Kopitiam obtain its goals. I was in charge of researching the strengths and weaknesses of the cafe and brainstorming social media advertising strategies. I came up with advertising through Instagram and YouTube to enhance brand awareness.
Uber Eats
Group Project
For this project, we constructed a survey using Google Forms to determine whether or not the Uber Eats pass is worth it. We surveyed 100 individuals and analyzed their responses. The two segments we surveyed are users vs non-users. The results came out that although many people utilize the Uber Eats app but don't recommend the Uber Eats pass due to its perceived lack of value. I was responsible for contributing to the building of the survey, administrating the survey, and converting the survey results into graphical data.
Simply Spiked Lemonade
Group Project
The purpose of this project was to investigate how companies utilize the STP process to market their products and to whom. For this project, we decided to look into how Coca-Cola and Molson Coors segmented, targeted, and positioned the product line Simply Spiked Lemonade. As the group leader, I was responsible for communicating between the group and the professor and organizing group meetings. I was also in charge of identifying the target market and positioning strategy Simply Spiked Lemonade used.
